Social Bookmarking – Link Building and Search Engine Optimization

Social Bookmarking could be the next big thing in web site marketing since the development of the personal blogs.

Social Bookmarking web sites like, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags.

The most popular Social Bookmarking web site is Digg. Digg is a relatively new social bookmarking web site and has in it’s short time attracted millions of members who daily add bookmarks to all sorts of web site content. Over search engines and other bots, social bookmarking web sites have an intrinsic advantage. Users will choose what content they will bookmark, unlike relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.

Users of a social bookmarking web site will read other posters bookmarks and then add them to their own bookmarks if they liked them.. You can even view RSS
feeds to see what others are tagging, which is a very cool feature and is a textbook example of a very powerful viral marketing technique.

My own experience and testing shows that 3.2% of all my web site traffic come from social bookmarking web sites, off those 50% come from, 20% from and the remaining 30% come from various bookmarking sites I am a member of. These sites include Furl and Stumble Upon.

As a search engine optimizer, social bookmarking is another tool I use to promote my web sites. An example would be, introducing a new developed web site. I could wait until Google, Yahoo and MSN found my web site naturally, but that would takes weeks if not months. I could join a link exchange network and exchange links with other web site and have the search engines find me that way. But, then again I would be relying on the indexabilty of the linking web site for the search engine to find me. Or I could add a couple of bookmarks on 3 of the most popular social bookmarking web sites. These large bookmarking web sites are indexed many times a day and the search bots are only looking for new content. Have a bookmark on a social bookmarking web site and could expect to be crawled by the big 3 within hours or at the most, within days.

To successful bookmarker, you need to supply good quality original content. Content that is going to be searched for and will solve a problem the searcher has. There is no point bookmarking content that no one wants. Spamming has become a major problem, but social bookmarking is controlled by it’s users. If the content you plan to bookmark is plain spam, the users of the bookmarking web site will just ignore it and move on. Your content will wither away and eventually be dropped out of the social bookmarking web site index.

If you social bookmark properly and supply good quality content, you can expect to gain dozens of quality back links as other bookmarkers, bookmark your content. This technique is a popular tool for successful search engine optimization and the best feature of social bookmarking is that it is free to use. I have not come across any social bookmarking web site that charges the user to use their facility.

Social bookmarking web sites are growing in popularity everyday. Find the ones th

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What Is Social Bookmarking in SEO?

You’ve probably heard of the popular social bookmarking sites like Digg and Reddit. These are examples of social bookmarking sites where users can share links to their favorite content from around the web.

You may have also heard how some people are increasing their rankings with the use of bookmarks. So what is social bookmarking in SEO?

The Spammy Way to Use Bookmarks for SEO

Sadly, the popular and most discussed way of utilizing bookmarks for SEO is very spammy. The strategy is quite simple, make as many social bookmarks on as many different bookmarking sites as you can. That’s it really.

The theory behind it is that a bookmark is a link, and links help your site rank higher. However, one social bookmarking carries very little value in the eyes of the search engines. The obvious solution is to submit tons and tons of them.

Commonly, spam link builders will create a few web properties on sites like Blogger and Squidoo and then link to them with hundreds of bookmarks. Usually, there are hundreds of article submission involved as well in this link building process, each of which also gets bookmarked.

In the end, you have tons of very low value links built in the hopes that added together they will amount to something.

I don’t recommend using bookmarks like this.

The Right Way to Use Bookmarks for SEO

The right way to use bookmarks is harder in some ways, but much easier in others. It’s also mind-blowingly simple. You ready?

Create a piece of quality content and bookmark it on a handful of sites. That’s it. Now let me explain why this works and isn’t just the lazy way to bookmark.

Let’s recall what social bookmarking sites are really for. They’re for sharing great content with other people on the web. This is the reason people visit them and vote on content, comment on it, and share it with others.

The most important piece of the puzzle is the content itself. If you have taken the time to create something awesome, which can simply be a killer blog post, then you stand a really good chance of attracting lots of traffic from every bookmarking site you submit to.

Now how does this help with your SEO? Your average web user will simply share a link on Facebook or a bookmarking site, but those with a web presence may opt to mention it in a forum or even in a blog post. This is how you end up getting quality backlinks from honest social bookmarking submission.

To run through the cycle:

Create something awesome
Share it on bookmarking sites
Sit back and get natural links
The best part about it is you hardly spent anytime making bookmarks or doing anything besides making your site more awesome by creating some fresh new content.

And that’s how social bookmarking should be used for SEO.

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